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Is your sales team making all the calls they should be making?
 
Are they making the calls often enough?
 
Are they trained to make those calls?
 
Are they motivated, optimistic, and focused on the sale? Do they know the consumer "Hot Buttons"?
 
Do you have a framework to monitor those calls and schedule follow-ups?
 
Do you have a system that tells you what is working and what is not?