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This is a treasure hunt. And the treasure is buried right in your store! |
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A car dealership usually buys high quality leads at about
$25 per lead. The dealer sales force then goes on to
convert about 5% of those leads into sales. |
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That’s why it costs $500 or more in sales costs, for
every single car sold. |
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Imagine. If you can convert 20% of your high quality
leads into sales, your sales costs dip to $125 per car.
That's an extra profit of $350 per car sold. |
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Even if you keep aside $200 to beat the competition
out of the market, you still earn $150 more per car. |
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Now, imagine no more. With THISS, the 20% sales goal is
perfectly attainable. |
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